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Writer's pictureNathan Sharratt

A Dumb Name and a Great Idea


Welcome to Art:Collector:Horse! I'm Nathan Sharratt, the founder of ACH. I was going to write an introductory blog post for y'all but I'm really too lazy for that so I asked the Horse to do it for me. Enjoy:


Title: Introducing Art:Collector:Horse - Discover, Experience, and Collect Unique Artworks


Welcome to the world of Art:Collector:Horse (ACH), where we connect you with incredible artworks that truly speak to your soul. ACH is a subscription-based service designed for art enthusiasts, collectors, and those who appreciate the transformative power of art in our lives. Our mission is to make the experience of collecting and enjoying art more accessible, dynamic, and personalized.


Discover Exceptional Art

At ACH, we carefully curate a diverse selection of artworks from talented artists across various mediums and styles. Our team of art experts works tirelessly to ensure that our collection features a mix of emerging talent and established artists. We aim to create a platform that encourages the discovery of new artists and provides subscribers with a constantly evolving and diverse art experience.


A Non-Personalized Personal Experience

We understand that every art lover has unique tastes and preferences. That's why we've developed a non-personalized approach to art curation. By knowing nothing about you except a few off-limits preferences, we pair you with whatever art happens to be in our warehouse. Our unique, mystery-box approach allows you to spend time with art you may not have picked at first sight. You may end up loving it; you may not. Either way is great! Art you don't connect with you can return and we send it to a new home. They might love it! Art you love you can spend more time with or purchase outright to grow your burgeoning collection. It's up to you!

[But seriously, there's a method to the madness based on years of experiential research—more on that in a future post.]


Flexible Subscription Plans

With our flexible subscription model, you can enjoy a new artwork every month, handpicked to expand your taste. We offer various subscription plans to cater to different budgets (coming soon), allowing you to experience and enjoy a wide range of art without the commitment of purchasing outright.


Just a Little Longer and Keep It Options

At ACH, we believe that everyone should have the opportunity to own the artworks they fall in love with. That's why we offer "Just a Little Longer (JALL)" and "Keep It" options (coming soon). If you're not ready to part with an artwork, the JALL option allows you to extend the time it remains in your home. If you decide you want to make an artwork a permanent part of your collection, our Keep It option lets you purchase it, either by paying the retail price minus your accumulated subscription fees or by continuing your monthly subscription until you've covered the retail price. You can earn discounts via our Horse:Fan Loyalty program (coming soon).


Supporting Artists

One of the core values at ACH is our commitment to supporting artists. We ensure artists receive a fair share of subscription fees as Placement Fees, allowing them to earn a steady income while their artwork is enjoyed by our subscribers. This model not only allows us to support the artists we work with, but it also creates a sustainable ecosystem within the art world.


Join the ACH Community

Are you ready to embark on an extraordinary journey through the world of art? Become a part of the ACH community and start experiencing unique, handpicked artworks delivered to your home each month. We can't wait to share our passion for art with you and help you discover new artists and masterpieces that truly inspire.


Subscribe today, and let Art:Collector:Horse revolutionize your art experience!

That's it for now! See you out there.

-Nate (from the Beige Wall Of HorseHQ)

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